SHINING STAR

The Caleb Kesterke riding video we shared on this morning’s Boondockers Facebook Page makes us appreciate the powerful marketing position Polaris Inc. has created in back country snowmobiling.

In a world that bombards us with commercials, social media blasts, or worse, “silly survival streams” – Polaris continues to rely on the most important promotional tool; authentic experiences and personal endorsement.

“… anyone can sit and tell you…”

Thankfully the world of film production has advanced every bit as quickly as the sport, allowing riders to share amazing experiences so everyone can witness the exciting manoeuvres that are being executed on today’s mountain snowmobiles.

Anyone can sit here and tell you how much they love a specific brand of snowmobile – waxing on about the many wonderful attributes regarding fuel economy, horsepower, comforts, and warranties. While all are important – there is nothing quite like the riding experience when it comes to making a purchase decision.

“… nothing like the riding experience…”

Caleb is certainly demonstrating the full potential of his Polaris snowmobile. He is obviously a talented rider who has committed endless hours perfecting his craft and the extreme limits of the machine.

Both appear to be working out just fine.

Thanks for the video and keep up the good work.

We love watching you ride